Sunday, July 3, 2016

A little visit to Aritaum - the KBeauty megabrand

Aritaum Haul

Aritaum Haul

  • ARITAUM | Cel Cushion Mask | Lifting
  • ARITAUM | Bio Cellulouse Mask | Brightening
  • ARITAUM | Sugarball Cushion Blusher | Posy Pink
  • ARITAUM | Glam Nails Polish | #250 Ginger Brown
  • ARITAUM | Glam Nails Polish | #231 Holographic Gold
  • ARITAUM | Mono Eye Shadow | #97 Modern Fatal
  • ARITAUM | Mono Eye Shadow | #100 Purple Jazz
  • LANEIGE | BB Cushion Puff
We've been talking about it for months and the excited that ensued when we finally stepped inside the front doors was exhilarating (evidence here). The arrival of Korean beauty giant Aritaum (who also happen to own IOPE, Laneige and Mammonde) made a lot of sense following the successful introduction of KBeauty here in North America but the shop opened rather quietly and one day it was just there. All decked out, sparkling and ready to go. After a quick look through the store, I ended up lingering at shelf with Aritaum's own in house brand of makeup products. Much talked about for being both affordable and with good performance coupled with the BOGO deal and I took home quite a few things. While there's not a very completely collection of Aritaum makeup compared the actual offering in Korea, the price point is very reasonable and on par with drugstore brands. The thrilling thing is finding the unique formulas that you can only otherwise see in high-end shops; cream blusher with a nothing at all texture and the shadows with a crystal like sprinkle - I'm ready for you.

Happy Sunday,

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