Sunday, November 22, 2015

Shu Uemura | F/W Haute Street + Look


Shu Uemura Brave Beauty Haute Street Makeup

One thing that makes Japan so interesting to me is its duality of traditional and modern aesthetics. When it comes to street style, few cities can compare to its unique display of personal style both in art and beauty. This winter Shu Uemura releases the second installment of the Brave Beauty Collection (Vol. 2) in collaboration with artist Ōyama Enrico Isamu Letter to create a new medium of expression for the modern woman. Haute Street.

THE COLLECTION:

Shu Uemura Brave Beauty Haute Street Makeup

When I first looked at the collection, it struck me as unusual for the season. The colours looked more like a Miami cocktail that what most would expect for fall and winter. Yet as I began shading the eyes with sky blue, the selection does read very street inspired. During the grey zone this time of the year, some lime green might be a great juxtaposition after all. I can see the collection being broken down into soft brights and intense brights to be worn depending on your personal preference.


Shu Uemura Brave Beauty Haute Street Makeup
Left - Right | Cool x Chic* & Warm x Vibrant*

For those who are looking for maximum flexibility these dual ended (crayon) pencils are a must have. Creamy enough for a smooth glide and enough pigmentation to go solo these are wonderfully creative and can be used as liner or shadows. I would even use them as a face stick if you're feeling wild.


Shu Uemura Brave Beauty Haute Street Makeup

Shu Uemura Brave Beauty Haute Street Makeup

Shu Uemura Brave Beauty Haute Street Makeup
Top - Bottom | Cool x Chic* & Warm x Vibrant*

Two 6 pan eyeshadows palettes containing translucent brights are also part of the collection.  Whilst not chalky, these satins and shimmers are softer in pigmentation and can be paired down for a more sleek urban look. I found all the colours to be true to pan and most blended very smoothly. With both palettes, you can read them as 3 x 3; that is there are 3 brights paired with 3 more neutral shadows.

Shu Uemura Brave Beauty Haute Street Makeup

Shu Uemura Brave Beauty Haute Street Makeup

On Haute Street, lips were certainly not shy. I adore it when Shu puts out brights because the texture is always beautiful and the shades vibrant but wearable. The Unlimited lipsticks come in dynamic colours with sheer high shine finishes and the lip gelatos are a full on lip paint without the goopy feeling.

Shu Uemura Brave Beauty Haute Street Makeup
Left - Right | Avenue Sunset Lipstick*, Neon City Lipstick*
Street Rose Lip Gelato*, Graffiti Orange Lip Gelato*

After a whole lotta contemplation, I couldn't decide on a singular shade and decided that since the were paints that I'd just mix them together. The result is a bright rose with a slightly moist finish and I added a pop of extra orange in the center lip. Shu has previously released a gelato tint in a wand format but that translates more as a satin mousse finish while these are thicker paints.

Shu Uemura Brave Beauty Haute Street Makeup

SHU UEMURA CANADA

The finished look I created is high contrast but you can certainly swap out the lip gelato for a sheer lipstick if that feels more comfortable. The green and yellow work with each other harmoniously yet it's cut with a unexpected line of blue. I was indecisive about blush hence why it only ended up on one cheek (that's more of the gelato in case you wondered) but I'd probably recommend something more neutral if you plan on doing bright eyes and lips together.

Can you see this look worn with a cool graphic tee? Or maybe a sleek minimalist wardrobe with touches of corresponding bright accessories. I'm thinking Graffiti Orange will be excellent with my new moss green wool coat. More on that later...

Stay bold,

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