Tuesday, April 14, 2015

Review: Etude | Colour In Liquid Lips Lipstick (Korean Makeup)



Jumping on the full impact liquid lipstick trend, popular Korean beauty brand Etude House caused a lot of excitement with the release of the Colour in Liquid Lips which is an exquisitely coloured range of fluid yet full impact lip lipsticks. This type of high intensity lip colour was seem as early as 2 years ago and you may be familar with popular western variants like Dior Fluid Sticks or the Rimmel Apocalips I had reviewed earlier. However Etude's range of fun totally wearable colours and promise of a moist glossy finish definitely warranted an overseas order.


THE BASICS
Brand: Etude House
Product: Colour in Liquid Lips (Lipstick)
Colour range: 20 Shades
Size: 3.5ml
Price: $11-13 CAD (via eBay)
Availability: eBay, Cosmetic-Love (where I purchased mine) & other e-retailers
Would I repurchase: Undecided.
Website: www.etude.co.kr


Now I wasn't kidding about the spectacular yet wearable colour choices now was I?

From just initially seeing the colour chart alone, I loved that all the options were different enough to be distinguishable yet I would not blink an eye at rocking any of them. Of course it features some of the popular Asian lip hues such as orange and fuchsia pink which have been trending for the last few years. No problems there Etude.


Opening up as a twist and pull plastic tube package, the familiar flocked applicator has a pointed tip for precise application around the corners of the lips and a small dip in the center to hold just the right amount of product. There is an every so slight sweet candy scent but it's fairly subtle and I don't smell it at all once I put it on. And speaking of application, Etude markets Liquid Lips as a super smooth and lightweight glide on product with vivid colour payoff.






After much deliberation and then finding a few of my initial picks out of stock, I settled for OR201 which is certainly not what the promotional image shows and it's also one temperamental colour to photograph correctly. Etude certainly delivered on the vivid aspect with OR201 best described as a neon sherbet, a mix of pink with a dash of orange and with one swipe (no second dips here), you have full smooth and glossy colour. 



The texture is similar to that of double cream and feels very comfortable to put on however it does not make friends with dry lips so be sure to exfoliate extra well and prep with balm 10 minutes before putting this on. In fact, I would say the colour saturation and general feel of this product to be extremely similar to the Rimmel Apocalips but this smells better and lasts longer though it's not transfer proof. Still, I consider this a step up in the right direction and would take this over Apocalips anyday.

To help avoid this high pigment lipstick from settling into fine lines (as most products of this nature tends to do) I recommend applying a few dots on to prepped lips first, smoothing it with your finger for even coverage while blending around the edges and then topping off with more product in the center. Forget the flawless photos in the promo, this lipstick does need some work to show it's true potential but once you've got it on, I do think it has such a pretty finish and is very spring appropriate. Wear time is an average 2-3 hours maximum but doing the double layering method (like I suggested) does stretch this more towards the 3hr mark.



THE FINAL VERDICT:
This Colour in Liquid Lips Lipstick from Etude House delievers on colour, smoothness and a covetable rainbow of shades. The formula is indeed lightweight and is neither greasy nor uncomfortable to wear however coaxing it to it's full potential takes some time, prep and effort so it's not the easiest of formulas to use. I would not recommend this for anyone with very mature skin or if you find lip colours often settle into your lip lines. A very similar product with a slightly different texture but with great shine and much easier to wear, go for NYX's Xtreme Shine Lip Cream. For those who are fans of products like the Rimmel Apocalips and you love big colour then it may be worth while snagging a few of these Etude lippies. In that case may I recommend PK009 and OR205 for your wearing pleasure.




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