Sunday, August 24, 2014

Event: Estee Lauder F/W Beauty Preview




If you put the product into the customer's hands,
it will speak for itself if it's something of quality.

- Estee Lauder 

Of all the popular big name brands available in the beauty world, I have no idea how I've managed to avoid Estee Lauder all these years. In fact, I believe I've only owned one full sized product in my life, something along the lines of a moisturizer that I picked up on a whim at the discount store and frankly I don't remember much about it. But all that was about to change as I walked into the Estee Lauder Fall/Winter Beauty Preview set in the elegant Rosewood Hotel Georgia.

Greeted with a warm smile and a morning cup of jasmine tea, the schedule of the day was a tour of Estee Lauder's new and highlight products ranging in everything from skincare, to fragrance and of course, makeup. I'm a firm believer in learning about your products so I was thrilled to be guided through a detailed introduction to every single item by brand's makeup artist and educator Jason. Have a look at some of the just released and up and coming products that really caught my eye.



MICRO ESSENCE | $105CAD
Available: July 2014 (Select Hudson's Bay, Sears, Holt Renfrew, Sephora, EL online)

Popular in Asia and recently beginning to emerge from various western brands, the new "it" product is the essence water. Estee Lauder's version was first launched in Asia and was originally developed, tested and proven for Asian skin types. Now in Canada due to popular demand, this Micro Essence Skin Activating Treatment Lotion  has a fluid texture and is meant to help aid the effect of your chosen serum and other skincare by providing skin calming, strengthening and extra moisturizing effects. Said to penetrate deeply into the skin's layers, it improves the overall quality of skin from texture to translucency. It has a very faint scent, feels immediately hydrating on the skin (or on my hand rather) and leaves a slight stickiness.



ENLIGHTEN SKINCARE RANGE | $45 - 105 CAD
Available: October 2014 (Select Estee Lauder counters, EL online)

Brand new to Estee Lauder, the Enlighten Skincare Range targets skin unevenness and dark spots with a focus on a nightly treatment and daily protection routine. This includes a Dark Spot Correcting Serum, an Even Skintone Correcting Creme and the Even Effect (EE) Corrector SPF30. The technology here is based on a new study concerning the formation of dark spots induced by daily exposure which emerges during night time. By treating and helping to prevent the settling of these pigments at night, it promises bright even skin when you awake. Intriguingly, the range includes an "EE" cream which can be used in place of your day time moisturizer while guarding against UV damage as colour correcting pigments enhance the luminosity of your skin. Swatched on my hand it had a very smooth and creamy feel plus the light shade is a spot on match for my skin. Is this a little redundant given the BBs and CCs currently available in their other lines? I'm undecided.



NUTRITIOUS ROSY PRISM | $82 - 88 CAD
Available: October 2014 (Select Hudson's Bay, Sears, Holt Renfrew, Nordstrom, EL online)

If you're reader of Asian beauty magazines, then this red packaging would already be familiar to you as it's all over every single beauty publication in circulation. The Nutritious line first launched with great success in Asia, featuring nutritious fruit extracts which helps to feed your skin. Now available in Canada, the newest edition brings the Rosy Prism Radiant Gel Cream and Radiant Essence. If sallowness and dull yellow tones are your target concern, the Rosy Prism products are packed with pomegranate and peony extract in a hydrating delivery system to bring forth a radiant rosy glow. With anti-oxidants that help to reduce environmental stress, this seems ideal for those concerned about skin vitality.



RE-NUTRIV SKIN & BODY RANGE | $110 - 275 USD
Available: Now/October 2014 (Select Hudson's Bay, Sears, Holt Renfrew, Sephora, EL online)

Catering to the luxury market, Re-Nutriv is Estee Lauder's prestige range of anti-aging skin and body care products. The line is extensive and coverages all aspects from eye creams to various moisturizers, treatments and even a body cream. I'm not quite there yet but this is worth a look as a gift for the mother, aunt, sister or friend in your life.



PERFECTIONIST FOUNDATION SPF25 | $50CAD
Available: July 2014 (Select Hudson's Bay, Sears, Holt Renfrew, Sephora, EL online)

You know I love a good foundation so my eyes sparkled at this full spectrum display of the Perfectionist Foundation which is infused with youth enhancing CP+R, the same key ingredient as their hot selling anti aging Perfectionist Serum. Formulated with a smooth fluid feel, it has micro-shimmers to illuminate the look of the skin while providing medium buildable coverage. Continued use is reported to have skin caring effects such as hydration and a reduction in fine lines.


PERFECTIONIST FOUNDATION BRUSH | $50CAD
Available: July 2014 (Select Hudson's Bay, Sears, Holt Renfrew, Sephora, EL online)

I was both surprised and intrigued to see this brush which accompanies the Perfectionist Foundation as I didn't peg Estee Lauder to be a tool conscious brand. However, it's got some interesting details such as the combination synthetic/natural hair blend, the dense bristles and short curved design all come together in a brush that hugs the contours of the face for an easy and seamless base application. Certainly a newer concept and certainly worth checking out for brush lovers.



RE-NUTRIV BASE COLLECTION | $65 - 100 CAD
Available: Sept 2014 (Select Holt Renfrew, Nordstrom, Hudson's Bay, EL online)

As part of the Re-Nutrive range of products, a newly released base range also accompanies the skincare products to further perfect and protect mature skin. Indulgently luxurious, the Re-Nutriv Ultra Radiance Collection series features a liquid foundation, a creme foundation and a concealer/primer duo all infused with precious micro-gems including sapphires, rubies and jade for the ultimate brilliant finish. All are created to work synergetically with the corresponding skincare range to smooth wrinkles, impart clarity and luminosity. Quite literally, you will be able to wear jewels on your face. Enough said.



PURE COLOUR ENVY SCULPTING SHADOW | $55
Available: September 2014 (Select Estee Lauder counters, EL online)

I've always thought of the ideal Estee Lauder client as a chic, put together type of woman who knows exactly how to enhance her features with the right colours that make her features glow. Everything from the luxurious gold packaging to the rich colour combinations exudes a subtle understated glamour. With 10 palettes available, I love that each quint has at least one neutral colour that anchors the look and allows for a very wearable eye regardless of your colour choice.


PURE COLOUR ENVY SCULPTING LIPSTICK (LE Shades) | $34
Available: September 2014 (Select Estee Lauder counters, EL online)

Now let's not forget about lipstick, the Pure Colour range also includes a selection of succulent colour options for the lips. The displays paired the shadows with lipsticks and nail polishes for a complete total look and I loved it! Swatched on the hand, these are lush and full of creamy colour and I can't wait to wear one for the fall season.



AERIN BEAUTY COLLECTION | $34 - 165 CAD
Available: September/November 2014 (Select Holt Renfrew, Nordstroms, EL online)

If you haven't seen her all over the magazines in the last few years, then let me explain. Aerin Lauder is the granddaughter of Estee Lauder and her own AERIN Collection of beauty products has got me swooning. Catered towards a more carefree, Californian lifestyle the range features easy to wear makeup in conveniently coordinated compacts. The colours feature a rosier, undone vibe but with a hint of that EL glamour encased in gold detailing. Consider this the makeup for those who don't like wearing a lot of makeup.




AERIN FRAGRANCES | $125 CAD
Available: October 2014 (Select Holt Renfrew, Nordstroms, EL online)

To complete the AERIN lifestyle experience, we must not forget about fragrance and I must say I am smitten with the stone capped design on these bottles. Again exuding that chic simplicity that flows through the collection, this is a series of 7 different scents each pulled from a fond memory that evokes a mood, a feeling, a new experience to come. 



The event ended with a mini one on one tutorial with Estee Lauder makeup artist Fiona, who walked me through her easy contouring and highlight method. My partner in crime, Jayne from Cosmetic Proof choose the same look. Can you see our cheeks glowing?

A lovely morning spent getting acquainted with  Estee Lauder and most importantly being taught by such knowledge people always gets me so excited about a product. Look forward to a few of these items that I had the pleasure of sampling and will be reviewing for you soon!


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