Sunday, July 20, 2014

Review: Maybelline | Color Show Nail Polish & Swatches


It absolutely bewilders me how I'm attracted to nail polish like a bird to shiny things despite not wearing polish on a regular basis. But over the past few years I've somehow managed to amass quite a decent selection of Maybelline Color Show polishes. With their attention grabbing ads in magazines, to their constant flow of limited edition colours, this little beauty bird just keeps picking them up.


THE BASICS
Brand: Maybelline New York
Product: Colour Show Nail Polish/Nail Lacquer
Colours: 48 shades (not including limited edition)
Details: 3-Free, no formaldahyde, DBP or toulene
Size: 7ml
Price: $3 - 4 CAD (often on sale)
Availability: Drugstores nationwide
Would I repurchase: Possibly.
Website: www.maybelline.ca

Maybelline has been making nail polishes on and off for decades but these new fashion forward Colour Show polishes were launched in mid 2012 and seems to be part of a bigger brand strategy to overhaul its overall appeal.

Fully coordinated in shiny black caps, a base range of colours were put out and is supplemented with seasonal limited edition options during the year ranging from new colours to textures and finishes. The cylindrical glass bottles certainly have a more modern stylized feel to them and the small bottles actually contain 7ml of product rather than the traditional 15ml of most brands. A rather smart move in my opinion as I'm one to like options in my collection but rarely find myself finishing up an entire large bottle of polish.


Although been dubbed the "easy flow" brush, there doesn't seem to be anything particularly new in this department. It doesn't hold a very large amount of product so if you have a larger nail bed, you're going to need a few dips to finish your each nail.

The consistency of the product seems to vary depending on the finish, the creams can be slightly streaky but the metallics and sparkle finishes go on great. Most colours I own require 2-3 coats for complete coverage.

Rose Bling (LE) | Gold's Night Out (LE) | Sea-Quins (LE) | Clearly Spotted

The sequins and polka dot collection are some of my favourites as they make for a fun accent nail or top coat. All of these seem to have a high ratio of giltter/specks to clear polish so not I'm sitting around layering 5 coats to get some action. Do note that the sequins can dry out a little but a little top off with a clear polish should take care of the issue.


Midnight Swim (LE) | Styled Out | Navy Narcissist

The Colour Show collection makes some of the best blues around and with an interesting mix of finishes and textures. The "denim" series is unique formulation that contains a subtle glitter mixed into a base colour which minics the natural sheen and irregularity of real denim.


Metal Icon (LE) | Impeccable Greys | Purple Icon | Iced Queen | Poolside (LE)

I like the idea that Maybelline doesn't make too many "repeat" shades and the focus is very much on trendy brights, neons, pastels or textures instead of merely safe girly neutrals. Paired up with it's limited edition offerings and you can very quickly build up quite a substantial colour palette. Drying time is rather quick but the shine factor varies with the finish you choose.

My major issue with these polishes, especially the cream shades is the extremely poor wear time when worn solo. Granted, I put my hands through a lot during a normal day but these have been known to chip with in the day for me and that's not way for a polish to behave. A base coat and high shine topcoat is an absolute must if you plan on wearing these for more than just a quick wardrobe change.

All the swatches below are done using two coats of polish.











THE FINAL VERDICT
With so many good things going for it, the Maybelline Colour Show Nail Lacquers are easy, colourful, fun and very inexpensive. The formulation needs a bit of work as it has a hard time staying on my nails and thus I normal reserve these for date outfit matching, when I only need it to stay pristine for a few hours. This is not going to be a favourite, reliable product for me but I'm rather certain I'll continue to get lured in by the great shades that Maybelline puts out.

STAY IN TOUCH



Wearing | Poolside & Clearly Spotted

Ingredients: (May vary slightly depending on colour)
Butyl Acetate, Ethyl Acetate, Isopropyl Alcohol, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Nitrocellulose, Triphenyl Phosphate, Trimethyl Pentanyl Diisobutyrate, Stearalkonium Bentonite, Ethyl Tosylamide, Stearalkonium Hectorite, Tosylamide/Epoxy Resin, Sucrose Acetate Isobutyrate, Benzophenone-1, Alumina, Aluminum Calcium Sodium Silicate, Citric Acid, Silica, Tin Oxide, Dimethicone. May Contain: CI 77891/Titanium Dioxide, CI 77120/Barium Sulfate, CI 19140/Yellow 5 Lake, CI 15850/Red 6 Lake, Mica, CI 77491, CI 77499/Iron Oxides, CI 77510/Ferric Ferrocyanide, CI 15850/Red 7 Lake, CI 77266/Black 2, CI 15880/Red 34 Lake, CI 77000/Aluminum Powder, CI 42090/Blue 1 Lake, CI 73360/Red 30.

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