Saturday, July 5, 2014

Review: Aqua Smoky Extravagant Mascara | Make Up For Ever

If there are two makeup items that women are constantly debating over, it's foundation and mascara. When it comes to the latter, I am a hard customer to win over. Mascaras vary in formulation, brush, opacity and a plethora of minute details that needs to match not only to my own lash condition but also my desired results. With a name like Smoky Extravagant however, this mascara has much to live up to.


THE BASICS
Brand: Make Up For Ever
Product: Aqua Smoky Extravagant Mascara*
Variation: Washable, Waterproof
Size: 0.23oz
Price: $28CAD
Availability: Sephora (Sephora online), Make Up For Ever Boutiques
Would I (re)purchase: Possibly

Let's take a few steps back, this waterproof concoction in a tube is actually the new version of Make Up For Ever's ever popular Smoky Lash that released a few years ago. The original formulation promises thick voluminous lashes that pairs well with a dramatic look.

For Summer 2014, this Aqua Smoky Extravagant touts micronized iron oxide pigments for an intense colour, pro vitamin b5 to nourish lashes, volume, length and curl in addition to being water and oil resistant.



A quick examination of the mascara in your hand and you'll notice its unique brush head which comprises of a conical shaped design; a large size at the base and tapering to a precision tip. Formulation wise, I found the product to be quite creamy, easy to adhere to my fine lashes and easily combed through with the brush for an even distribution.



The before and after photos (below) shows the Aqua Smoky Extravagant applied to my curled lashes (with the Shu Uemura lash curler if you are interested) in two coats on both top and bottom. Note that I decided not to wear any eyeliner so you can see the full affect from this mascara alone. From experience, I never count on a mascara to curl my natural lashes but rather measure it's ability to hold my curl in place all day. 


As you can see, this gave me a very pretty fanned out and defined lash line. No lash comb was used and this mascara didn't need it at all. For those with thinner lashes like mine, you'll likely achieve more length and definition rather than any real smoky volume however I have seen some impressive dramatic result from those with better lash density. Surprisingly I found the conical brush easy to use and was actually very helpful in reaching to my corner lashes. I was also able to hold the wand vertically and really define the base.

My curl lasted well throughout the course of the day which and I loved how it was able to achieve that without a heavy formulation thus being completely comfortable and weightless to wear thanks to its synthetic thermoplastic resin coating that forms a film around each lash. This worked well for the waterproof claim however I did notice some minor smudging after a few hours which takes a point off the oil resistant claim for me. 


THE FINAL VERDICT
Having been around the block with mascara products, I really thought I resigned myself to a few staple drugstore options. Yet the Make Up For Ever Aqua Smoky Extravagant Mascara caught me by surprise with its lash separating brush and all day definition, this is a mascara that this false lash addict would actually wear on a casual basis. Personally, I would have liked an extra dose of volume but I think you could easily layer this with another density building product to get the best of both worlds. The price is reasonable for the high end market (though a little expensive for my everyday budget) and it's something I would happily pick up again when I feel like a bit of a splurge. This is a near perfect mascara for me. Enough said.

STAY IN TOUCH




Ingredients: Water, Paraffin, CI 77499 (Iron Oxides), Polybutene, Cera Alba (Beeswax), Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Crambe Abyssinica Seed Oil, Caprylyl Glycol, Butylene Glycol, Algin, Hydrolyzed Rhodophycea Extract, BHT, Serine, A13301/01.

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