Tuesday, October 8, 2013

Event : Beauty United Launch | P&G | Toronto

Beauty United Launch

This post is a very special one because with it's publication I can finally cross off a major blogging goal from my 2013 list. About a month ago, I had the pleasure of attending the Beauty United blogger launch, hosted by Proctor & Gamble and elegantly put together by MSL Group. Not only was this my first big blogger event but it was also an exclusive Canadain collective which made this something extra special.

Beauty United Event Food

Beauty United Event Food 02

Held at luxe Trump Hotel in downtown Toronto, my arrival was greeted by a delicious array of sweet confections crafted by Trump's own in house chocolatiers. Of course, being it was my first time in the city there was also a continued stream of shrieking and hugging as I wandered the room and met some of my favourite Canadian beauty bloggers.

Beauty United Launch
Photo Courtesy of Jeffrey Chan/MSL Group
Beauty United Launch
Photo Courtesy of Jeffrey Chan/MSL Group
Beauty United Launch
Photo Courtesy of Jeffrey Chan/MSL Group


After settling down in the conference room, the main events of the night consisted of various presentations by P&G's chemists/developers as well as their national makeup artist(s) and hair stylists. Note everyone busily working by snapping away with their cameras and phones, you didn't want to miss a good photo!

Beauty United Launch
Photo Courtesy of Jeffrey Chan/MSL Group
Beauty United Launch

Two runway inspired looks were shown, both quite sultry and dramatic yet with their own unique approach. The vintage inspired 1945 "Berlin Girl" (as shown by Pantene Consulting Stylist Denis Binet, top) had big hair, flirty eyes and a deep berry lip. The other was what I would call "Urban Glam" (as shown by Pantene Consultant Justin German, CoverGirl Makeup Pro Greg Wencel, bottom) which consisted of a sleek low pony, big brows, burgandy smokey eyes and a nude lip.

Beauty United Launch

Beauty United Launch
Photo Courtesy of Jeffrey Chan/MSL Group
Beauty United Launch
Photo Courtesy of Jeffrey Chan/MSL Group

After the formal presentations, I had a chance to browse individual booths from P&G brands including Clairol, Olay, Covergirl and Pantene among many others. We even had the opportunity to chat with the artists themselves which was not only a valuable experience but also inspirational to see that they truly embraced what they love to do.

Beauty United Launch

Beauty United Launch

Beauty United Launch

My night ended much past the hours on the invitation, a few of us stayed behind to eat more cupcakes, snap photos and as one of the last people to leave the event, finally taxied our way home. Along with my bulging luggage, I was kindly gifted two press bags stuffed with P&G products that made it home with me to Vancouver. Look out for more posts with these items to come!

Beauty United Launch

Beauty United Launch

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Disclosure: I am a #BeautyUnited blogger. As part of my affiliation with this group I receive products and special access to P&G events. The opinions on this blog are my own. For more details on how I blog, visit my blog policy page.

3 comments:

  1. Omg I can't even say how jealous I am of you guys! *o* I want to go to one of these events so badly, ahha~ they look like an awesome experience! Looks like you had a great time! ^__^

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  2. ohhh seems like it was great event. I had seen a few pictures from other bloggers! Especially love the goodie bag :) I myself would love to go to an event like this one day. Can't wait to see future posts on the products you got.

    xoxo, charlene

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